JICWEBS / ITG Agree RSS Metrics

The following press release from ABC Electronics: JICWEBS ratifies ITG metric recommendations including new metrics for RSS

On 3rd April 2006 JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) met with members of the ITG (Internet Technical Group), to discuss a number of recommendations to help improve on and evolve existing measurement metrics, and to review recommendations for new metrics.

The following RRS metrics were "ratified" by the two groups:

• Volume metric: RSS REFERRAL IN - the first Page Impression served to a valid User as a result of that User’s click on a link in an RSS feed


• Reach metric: UNIQUE RSS REFERRAL IN USER - Any valid User that has made an RSS Referral In


• Reach metric: UNIQUE RSS USER - any valid User (measured by Cookie) that has requested an RSS feed from the source site

The metrics discussed include PDFs and Podcasting:

Downloads (including Podcasting)

More media owners are offering content that can be downloaded by the user, and then used later offline, either on their computer or on a separate device such as an MP3 player e.g. an iPod. Hence the term “podcasting” has been coined for certain downloads of video and audio clips. The ITG has not yet concluded its discussion on this subject; however, a definition and measurement methodology is close to being agreed for recommendation to JICWEBS.