Thursday, September 28, 2006

BBC Beds The Beast

BBC has announced it has signed a memorandum of understanding with Microsoft to develop its digital services. The publicly owned British broadcaster, which has done much to promote podcasting as well as a range of other new media services, is also set to work with Real Networks, IBM and Linden Labs, makers of the virtual world Second Life.

According to their own report of this news, "potential areas of collaboration include search and navigation, distribution and "content enablement". However, any procurement of new technology with the company would be subject to regulatory approval."
BBC director general Mark Thompson said there had been unprecedented rates of change in technology.

He said: "To ensure that the BBC is able to embrace the creative challenges of the digital future, we need to forge strategic partnerships with technology companies and distributors for the benefit of licence payers."

Bill Gates said: "Microsoft's strength is in driving digital innovation, and our vision is to open up rich, new consumer experiences that allow people to enjoy digital content anytime, anywhere and on any device.

"This vision fits squarely with the BBC's charter to lead the industry in delivering content that is compelling and accessible." -
BBC

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