Google Buys Feedburner

After rumours dating back over a year, finally the news has been released - via CEO Dick Costolo's blog, with the headline: "It's Tru-gle!" that Google have bought Feedburner. The deal is said to be worth US $100 million.

Costolo said the overlap between FeedBurner and Google is "almost perfect . . . really an identical fit. It's a natural fit. It's a great opportunity to combine our vision."

Feedburner run an estimated 60% of all RSS - RSS traffic currently accounts for 10% of internet.