What's A Podcast, Mum?

What are the pretty things, Mummy?

40% of online Britons receive news feeds, but 67% did not know that the official term for this service was Really Simple Syndication, terms such as podcasting and wikis are still meaningless to many, said Alex Burmaster, internet analyst with Nielsen/NetRatings. 57% of online Brits said they did not know that the acronym for it was Instant Messaging means IM. 35% of online Brits had heard the term podcasting but didn't know what it meant, and a quarter had never heard of it. Similarly with blogging, 34% said they had heard of it but weren't sure what it meant. 68% of those interviewed possessed an MP3 player, only 20% owned iPods - the biggest selling digital music player.