US Research Shows Podcast Usage Up

Research shows that 12% of the 207,161,706 estimated internet users in the US now downloads podcasts, reports The Pew Internet and American Life Project. However, whilst the variety of podcasts has proliferated, only 1% download a podcast on a daily basis - unchanged since February.

"15 per cent of online men say they have downloaded a podcast compared to just 8 per cent of online women, the report reveals. In addition, those who have used the internet for six or more years are twice as likely as those who have been online three years or less to have downloaded a podcast (13 per cent vs. 6 per cent)."