Podcasting Grows Metrics

The internet has a new association with a new acronym, the ADM - Association for Downloadable Media.

Key players from many sides of the podcasting industry, including Apple Inc., BlogTalkRadio, Kiptronic, Wizzard Media/LibSyn, NPR, Nielsen Online, Personal Life Media, Inc., Podbridge, PodTech, PodShow, Podtrac, Porter Novelli, Rev3 and Vogele & Associates have taken on the task of standardising podcasting, along the lines of "related industry organizations, publishers and agencies such as the Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies (AAAA)."

Five initial committees will be formed immediately to address: advertising standards, measurement, outreach/education, terminology and membership. Membership application is now open on the ADM Web site at www.downloadablemedia.org.

Nominations for the executive seats, advisory board and committee chairs will take place this summer.