Podcast Advertising Model: The "One Penny Podcast"

Taking his cue from the Million Dollar Homepage, Jon Watson has come up with a model for podcast advertising:

The problem seems to lie in the amount of advertising time available on a podcast. The current models being tossed around are typically a short 5-10 second bit at the beginning or the end of the show OR a longer, 30-second piece in the middle of the show. That's about all the advertising space there is to sell in a typical podcast and advertisers and podcasters disagree on how much it's worth. I want to increase the time available to be sold.

If podcasters were to focus on quantity rather than quality, that creates a lot more advertising 'space' in the show. I'm going to test out a model where advertisers can get three spoken lines into my JaK Attack! podcast for one-cent per download. How's it work? Simple - you send us $5 and three lines of text. We'll speak those three lines during the show somewhere and you're guaranteed that show will be downloaded at least 500 times in the first 30 days.

At the moment this system relies on the Podcaster speaking the lines submitted in an improvised way within the recording. It is not clear whether advertisers will be able to submit their own short recordings for inclusion in the podcast.