UK Podcast Advertising Experiment

UK podcaster "Podcast"Paul Nicholls is running podcast advertising for his Birmingham law firm, Smith Jones Solicitors. "I don't think it will work," he said, "but that's one of the reasons I am trying it," he observed wryly this afternoon.

His pioneering venture to introduce podcast advertising for his law practise involves ten well-downloaded UK podcasts including 20 second soundbites, which he is producing and providing.

"Podcasters get £200 per placement, plus £50 per referral to incentivise them. I am almost 100% certain that we won't get any of those, but I am interested in seeing the impact this has on podcasting, and on podcast advertising. Obviously, it raises the profile of the firm by virtue of being so unusual."

You read it first at Podcast Nation