Tuesday, January 30, 2007

Cheeze Acquired By Digital Marketing Group PLC

One of the UK's most podcast-friendly businesses, Cheeze, has been bought.

Acquisition of two companies for £24m creates leading UK digital direct marketing platform

Digital Marketing Group plc ("DMG" or the "Group") today announces the acquisition of 100% of the share capital of two leading UK companies, Cheeze Limited ("Cheeze") and Alphanumeric Group (trading as "Jaywing"), for a total initial consideration of £24m, comprising cash and shares. The acquired companies' management teams will continue to develop the businesses within the Group with further consideration shares and performance options in the group dependent upon future growth. These cornerstone acquisitions follow on from the Group's listing on AIM and acquisitions of HSM Ltd and Scope Creative Marketing (trading as "Dig for Fire") in October 2006.

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