Thursday, August 16, 2007

Podcast Figures Rise With Digital Radio

BBC News reports extensively on the growing numbers of people using digital and online sources to access their radio output, with the number of podcast listeners up from 1.9m to 2.7m.

Rajar the industry analysts say that radio listenership as a whole is up, with 91% of the UK population listening. Mobile usage is also up by 27% since the end of 2006. Commercial radio has its highest listening figures for four years with a regular audience of 32m, and the BBC's digital-only radio networks, including 6 Music and 1Xtra, now have a combined listenership of 3m people.

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